Purpose beyond just selling online

Internet usage has tremendously changed for all of us. Not to mention it became part of the lifestyle of this modern digital era. Don't we realize that we are now slowly going to the digital era where most of our offline activities can now be done online as well? It's only a matter of time when everyone is in the digital mode since the young generation will eventually take over. As a result, the Internet demands will surely get higher more than ever. The growth of Internet usage is usually accompanied with the growth of our technology as well. In the past, Internet can only accessed via computers. Laptops then came along and made it even more convenient for us.

But nowadays, we can even connect online using our smartphones. By having these device options, it helped the Ecommerce rise in the Philippines.  WiFi's are now available in public areas. Connecting is way easier now than before. At the rate we are going, it is safe to say the population of the online user will further grow. It is the reason why Ecommerce has more significant impact now in the Philippines than before. Now that online users are more online, it makes it a great opportunity for business owners to consider online. Lazada Mall came in and changed how online shopping was considered not only because of what they can offer but also to give ultimate only shopping customers. What they offered is beyond and typical online store where they only focused on how to get sales but also to provide entire online shopping experience. It wasn't long ago when online shopping was not highly thought ff. This all changed when the Philippines Online Shopping Mall came in and introduced a very unconventional payment method. Which allows anyone to become customers regardless of the situation.

Conventionally, online transactions are done via credit cards.On the other hand, Lazada allows other payment methods from their website. They actually allow cash as form of payment. Besides that, they are even not required to pay upfront, which is the usual setup between an online store and s customer. All they need to do is leave their shipment address and pay only after the customers receive their orders right in front of their house. Honestly, besides having these advantages, which is great.

What I like the most about their lazada.com.ph website is their user friendliness. Not all online malls offer the level of user friendliness that they offer. I’m pretty sure anyone who visits their website for the first time won’t have an issue understanding how it works. Despite being loaded heavy images since they are an Ecommerce website, it still manage to load decently. I even like how their website is organized, allowing their customers to have best website browsing experience as they shop from their store. Unlike other online stores where they give their customers are hard time shopping on their website since it is very cluttered.           

LazadaPH: One-sided deal that any customer can rely on

As a consumer we always ask for what is the best for us. It’s only natural for any person to be at ease on what makes the best situation for them. I mean is there anyone out there that would hope the worst for them? That’s is highly unlikely as we are designed that way. The same goes for online shopping. There are a lot of initial flaws when choosing online shopping. On the other hand, benefits from doing online shopping is quite clear. It gives consumers the convenience that a traditional offline store won’t be able to give to their customers. With online shopping, they can shop whenever they want. No matter what hour, it’s always available at your disposal. Just as long as you have Internet connection and an Internet capable device then you have no problem accessing online stores where you want to buy. It can be done from wherever you want it to happen even right in your bedroom.

Online stores are also known to offer great discounts and other spin-off deals. They have no choice since they need to give something above the fold to the conventional customers who still prefer traditional shopping on actual malls. Ecommerce actually had a hard time to emerge in the local online industry. While other countries were booming in the early 2000, the Ecommerce industry growth of Philippines seemed to be at pause. It was only last year when the local Ecommerce industry started to take a 360 turn towards its rise. A lot of this has something to do with the arrival of big Ecommerce companies like Lazada. Ever since they arrived in the country, a lot of other local online stores emerged from nowhere.

Since Lazada had no competition at the time, it opened the eyes of the local businessman who initially thought of the online market as just minor market to prosper a business. Lazada actually struggled initially like other Ecommerce companies before them. It’s only normal for them to enter this similar adjustment since most of these big Ecommerce companies are still getting a fell on how the local online market thinks. One of their main concerns, which were expressly addresses by the local online community, was their delivery service. The good thing about them is they encourage customers to send feedbacks about their flaws and strive to improve on a reported weakness on their business. But what made them on top of their competition is their overall online shopping service experience to their customers. Not only do they strive to sell their products but also one of their goals is to make sure that their customers will get only the best online shopping experience. Their introduced Cash on Delivery payment method contributed dearly to their success. By allowing customers to order from their website directly without having to worry about paying upfront via credit card, which is the conventional payment setup between an online store and customers. Customers can directly go the lazada.com.ph website and just leave their address. They can pay once their order is delivered right at their doorstep. Nothing else can make an online store reliable if the odds are way on the customer’s side.

Lazada Online Shop: The good thing about having payment flexibility

Online shopping is now a common thing in the Philippines. People are now very enthusiastic to try shopping on local online malls. It gives them more convenience compared to when they shop on traditional malls. Unconsciously, we actually spend more when we go to traditional malls. We spend extra money on travel expense and there’s a high chance that we dine on restaurants, fancy or fast food. It still costs us compared to when we just eat at home. But since in traditional malls, shopping automatically requires you to walk around from each boutique to the other. This actually drains our energy as well.  So not only you spend more but also you tire yourself moving around the mall establishment. As compared to when you do your shopping online, all you need is an Internet capable device with Internet connection.

What I like about online shopping personally is I can do my shopping anytime and anywhere I want. Plus it’s open 24/7 unlike traditional malls. For a person like me who works on night shift, conventional mall hours do not favor our schedule. Ecommerce however was not this way in the past. It’s actually a dead industry in the Philippines going a couple of years back. What’s funny before is that local online classified ads are considered the closest to an Ecommerce website then. But ever since key players like Lazada was launched in the Philippines last year, the Ecommerce growth shifted dramatically. What they offered is not the usual offering of a conventional online store. Sure they offer conventional payment methods like credit cards but what they offered was beyond the usual. One particular payment method that actually defined them is their Cash on Delivery or C.O.D. payment method. This allowed any customers to pay in cold cash. Although transaction is finally ended via offline, customers can order from their lazada.com.ph website and choose whatever items they prefer. Lazada then process their orders and have it delivered on their set shipment address. All they need to do is leave their shipment address and they are good to go. So for the online shopping woes that we used to worry about like if we can trust the online stores is now solved with this online payment method. No need to risk credit card details of getting exposed to the wrong hands.

Also, no need to worry if your orders won’t get delivered since if the orders don’t get delivered. No harm done since you get to keep your money up until you receive your orders. These were actually the online shopping woes that plagued the Ecommerce industry in the past. It’s the reason why Ecommerce really had a hard time in penetrating the local market in the past. It’s actually amazing on how websites like Lazada changed the Ecommerce game in the country. They even recently offered installment payments for their customers, which we can only avail at traditional offline malls. I’m actually more excited what they can offer in the future. One thing is for sure! Lazada really knows what they are doing unlike other online stores who failed to rise in the local online market.

Focused on Online Customer Demands

It’s always been a good thing for any website that can bring entertainment and ease of use for their online users. As Internet continues to evolve on a global aspect. The never ending demands get higher as technology becomes more sophisticated. Good thing that there are affordable smartphones and netbooks. This paved way in increasing the local online users overtime in the Philippines. Just a couple of years ago, we didn’t have online shopping malls as an option to address our shopping needs. Actually, online shopping was not a household name going back a couple of years ago. The idea of having an online mall based in the country may sound absurd then. But it all changed when website like Lazada arrived in the country. It was the first online shopping mall that offers huge selections similar to what a traditional mall offers. They even offer the guarantees and warranties that a mall would offer to their customers. But what sets them apart from the competition is their capability to offer an overall outstanding online shopping experience. While other online stores are unable to offer payment flexibility.

Conventionally, online payments are done online. But with Lazada they introduced Cash on Delivery or C.O.D. This payment method speaks for its actual name. Their customers can pay cash upon delivery. Users can go directly to the lazada.com.ph website and not pay right away. All they need to do is leave their shipment address. They only need to wait for two to five days if they are located around Metro Manila. Some even receive their orders as early as the next day. Once Lazada delivers your order at your doorstep, you are allowed to inspect before you pay in cash once the order package is handed over to you. That’s how Lazada made sure that their customers have the best payment flexibility in the Philippines. Not all online stores are able to offer such payment method since it requires a lot of risk from a business standpoint.

But Lazada, who aims to make sure their customers get the best online shopping experience in the Philippines, knows that this is something that needs to be done in order to show the local online users that they can be trusted and relied on. So the shopping and payment experience is clearly custom-tailored to make local customers easily decide to shop on their store. I mean who wouldn’t? It’s clearly a one sided deal when we are talking about Lazada’s “Cash on Delivery” payment method. But these are not only the main focus of Lazada. They also made sure that their customers won’t have a hard time browsing their website. The more it is easier for the customers, the higher the chance it can easily convert since they can just focus on their shopping and not get annoyed due to slow website load speed or very crappy user interface. Despite have a lot of media files, especially product images on the lazada.com.ph website, they still managed to balance the website’s speed performance.

Nothing more an online customer would ask

So how is it a lot of us don’t rely on online shopping too much? Sure, the risks outweigh the reward most of the time. Plus, they are not well known for having troubles with online frauds. It also affects their growth in the country since the perception in online shopping was way low. I’m pretty sure other countries are truly enjoying the option of having online shopping as an alternative way to address their shopping needs. Although we are slow to adapt to this kind of industry. We’re almost nearly catching up with the rest of the countries. Thanks to the rise of affordable Smartphones and Netbooks. This significantly increased the market audience in the local online community.

Actually, Lazada’s arrival in the country was perfect timing. The economy is just starting to grow and perfect for having this kind of business. Truth to it, LazadaPH slowly built its name to the local online audience with its enormous marketing efforts. They can be found pretty much everywhere online ever since they arrived in the Philippines. This actually helped their brand to new height unlike their competitors when they were starting. Another thing that Lazada did that marked their brand is when they showed up on TV commercials. Not only did they show up on TV but also they showed on top local networks during primetime. Just shows how legit they are. Any phony company wouldn’t expose themselves in public in the first place. So this assures everyone that they are as legitimate as they can be. Although, they did stumble when they were starting. Mostly on their delivery and customer services, but the good thing is that they improved vastly and drastically. It just showed that Lazada is taking note of their flaws and in improving these areas to better serve their customers. Just to be safe and avoid any unexpected issues, better go with their Cash on Delivery or C.O.D. payment method if unsure. The thing that I like about this payment method is that it actually allows their customers to pay in cash. Not only that, but they allow them to pay only after they receive their orders, which means they can go the lazada.com.ph website to order what they want and just leave their shipment address.

Conventionally, an online store will required their customers to pay up first, mostly via credit cards. But with Lazada it’s actually the opposite. This clearly is one of the factors that made them on top of the competition. Their flexibility in payment options can’t be overlooked easily. As an online customers we prefer the sure buy, rather than go for the way cheaper online store that you barely know and unproven. Why risk something that you have a chance to loose in the end should it end ugly. With Lazada, they assure their customers that they are guaranteed with what they order from their store. From manufacturer’s warranty to giving you the upper hand when dealing with them. There’s almost nothing more an online customer would ask.